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CATEGORY

4

3

2

1

Pertinent

Product created is relevant to peers

Product created contains information that may reach some of students\' peers

Product created contains information relevant to topic, but may not be appropriate to reach target audience

Product created does not contain relevant information and/or does not utilize a source that will reach target audience

Research/Statistical Data

Students include 4 or more high-quality examples or pieces of data to support their campaign.

Students include at least 3 high-quality examples or pieces of data to support their campaign.

Students include at least 2 high-quality examples or pieces of data to support their campaign.

Students include fewer than 2 high-quality examples or pieces of data to support their campaign.

Creativity

Product made contains creative resources to provide information to target audience

Product made contains some creative resources to provide information to target audience

Product made contains information to provide to target audience, but may not draw in or maintain attention

Product made does not show effort of creativity to raise awareness or promote stance on the issue

Stance

Clearly defines group stance on the issue

Group stance is identifiable but may lack some clarity

Group stance is present, but difficult to fully understand or interpret

Group stance not identifiable